There are a variety of financial issues that could occur in the games industry and one of them is when the business thinks they have enough money to create the project but it turns out that they do not have enough, unless they can find funding, the project will be closed. Another financial issue could be that the publishers pull out because the deadline wasn't met and this basically means the publishers stop funding the project, this could also have a fee as the developers have wasted the publishers time. Another financial issue could be that certain gaming business have gone bust. The future financial issues in the games industry look like they will only get worse as there are less people who fund themselves and look for someone else to fund them, and then they lose out on money as they will have to give the business who are funding a cut, as well as publishers, an editor, marketing adviser, distributors, stores, ext. This is where the creator will lose most of their money. So the financial future doesn't look that good as most games seem to start copying other games and they become very similar and this is because the creators will run out of ideas. It is necessary to have a planning budget so you can plan every step of producing the game properly and not run out of money.
Marketing Trends In The Games Industry:
One marketing trend could be how 76% of parents play video games with their sons or daughters and most kids under 11 have a tablet and by high school own a smartphone. This means there is more chance of children's games trending as there is a lot of children owning a tablet or smartphone.
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