Task 1- Structure

Developers:
Developers are important to the games design industry as without them you won't have a game as they are the ones who create or develop the game. Developers make everything in the game, from sound to character appearance to level design. Developers are crucial as you need a full development team to make the game, otherwise you will have parts missing and the game won't be very good which therefore wouldn't be any point in releasing he game. The main developer roles are:
* Designer
* Artist
* Programmer
* Level Designer
* Sound |Engineer
* Tester
In each of the categories above there is lead role, such as:
* Lead Designer
* Lead Artist
* Lead Programmer
* Lead Level Designer
* Lead Sound Engineer
* Lead Tester
The leaders watch there team and make sure they are doing there work and they make sure the team is on top of it all. The leader has to report how the rest of the team is doing and he is in charge of hem so he has to make sure all work in the game is completed efficiently.

Publishers:
The Publishers are the ones who publish the game so they can sell it. The Publishers are responsible for the market research, manufacturing and advertisement for the game. This could include, banners, leaflets, adverts on TV, newspapers, billboards. The manufacturing would be making sure the game cover looks right and making sure the game has is being made properly and being keeping on top of work. For market research the Publishers will look at what other companies are doing to make there game the best and make sure that their game is better. The most popular publishers are:
* Nintendo
* Ubisoft
* Electronic Arts (EA)
* SONY
* Microsoft
* Activision

Console Manufacturers/ First-Party Publishers:
Console Manufacturers also known as first-party publishers are a company that makes the game consoles and getting third-party publishers to produce games for its platform, this also needs licensing fees. Console Manufacturers are:
* Nintendo (With the Wii or the Wii U)
* Microsoft (With the Xbox, Xbox 360 and the Xbox 1)
* Sony Computer Entertainment (With the PlayStation, PlayStation 2, PlayStation 3 and PlayStation 4)
These are the Console Manufacturers and they are the ones who go to companies and ask hem to make a game for their console. Games can be distributed on different platforms and this makes the companies responsible for making the games consoles so the games can be played and this needs licensing. Although if your just starting up you can distribute it on a PC as this doesn't need a license to do so.

Distribution and Retail:
The Distributors sell the game in retailers, this is delivering the game from its warehouse to the retailer. Retailers make shelf space for the games and this is through negotiation. The public then see the game and all of its promotional advertisement and buy it. Games are also being distributed electronically, and this is on the internet and though the console manufacturers and sites like Amazon or Stream. This cuts the cost of transport, packaging, duplication and retail space. Companies like Apple and the Android market and Windows are becoming more popular as these are all mobile distributors and they can sell the game on their market.

Outsourcing Companies:
If you are lacking in an art team, you would out source one and this means acquiring an art team. This could be acquiring anything from art, level design, sound engineers, programmers, designers. They get people from the outside who specialise in these positions and they bring them in and use them to make the game he best it could be, this is so it sells more, gets positive reviews and makes the company a bigger profit.

Media and Press:
A journalistic point of view will determine whether your game will be a success or a failure. It's done by reviews and analysis of the game, and this would include Magazines, Newspapers, Websites and Television. If the reviews are bad the game will lose it buyers and wont be a very good game on the other and if the reviews are good, the game will have more buyers and it would be a success and he company would make a huge profit.

Task 2- Job Roles

Creative Development:
Games Designer:

The Games Designer is the one who creates every aspect of the game. They plan the elements and components of the game and this could be; setting, structure, rules, story line, characters, objects, vehicles, devices, design layout, modes of play. The Games Designer basically creates everything that will be in the game and then gets the rest of the teams to make it, this would also be to the finest details, such as the characters face expressions.

Level Editor:

The Level Editor creates all the interactive stuff for the game and would also create the landscape, buildings and objects. The level Designer can change some of the objects or landscape to make it fit more to the design but he must run this though the Games Designer and see if he is able to make them better without following the final specification.

Lead Artist:

The lead artist is in charge of he art and animation team, he instructs them what to do and make sure they get everything complete. The lead artist also is responsible for how he game looks and the assets for the game, the lead artist also devises the visual style and directs the production of visual material throughout the games development.

Technical Artist:
The Technical Artist acts as a bridge between the Art and the programmers that are working on the game and this is to ensure the art assets can be easily integrated into the game without having to sacrifice the original game vision. The Technical Artist also investigates new techniques and implements them into the game.

Artist:
The artist creates the characters, scenery, objects, vehicles, surface texture, clothing and any other visual elements of a game. The artist will also have to create concept art for pre-production, and communicate his ideas and drawings across using a storyboard. The artist then makes these visual elements and then they were inputted into the game.

Animator:
Animators are responsible to create the movement and behaviour of characters and elements in the game. This is used so the character looks more and moves realistically, this brings life to the game and its the same with objects, elements and scenery. They get animated so it looks more life-like and more realistic.

Audio Engineer:
The Audio Engineer creates all the sound assets for a game. this could be sound effects, music, voices, ambient effects, vehicles, ext. Once they have been created they then get imported into the game and used. the Audio Engineer has to try and achieve the right sound for the object or element.

Technical Development:
Lead Programmer:
The Lead Programmer is responsible for the rest of the programming team and to make sure all computer code runs and controls the game. Programmers have different roles such as game engine development, artificial intelligence, user interface, tools development, and physics.

Programmer:
Programmers design and write the computer code that runs and controls the game. This could be from incorporating and adapting any ready made code libraries and writing your own custom code as needed. They test the code and make sure it runs, they also fix bugs and develop customised tools for the other members of the development team to use.

Project Implementation:
Producer/Project Manager:
The Producer or the Project Manager is responsible for ensuring the game arrives on the market at its expected time and it is delivered on time and within budget. The Producer or Project Manager are in control of financial and co-ordination of the production team, making sure that the quality is maintained.

Assistant Producer:

The Assistant Producer woks with the game's production staff to ensure the game is delivered on time and to the highest quality. The Assistant Producer tends to focus on certain areas of the development process to ensure it is on time and at its highest quality.

External Producer:
The External Producer is usually employed by the games publisher and works away from the rest of the team whilst making sure the game is delivered on time. The External Producer works in between the publishers sales and marketing departments and he game developer which may be located miles away.

Creative Director: 

The Creative Director oversees any high level decisions that affect how the game plays, looks or sounds. The Creative Director is very important in the games development as he/she overlooks everything.

Quality Assurance:
Quality Assurance Technicians, or Testers have to test, tune, debug, and suggest improvements to ensure the quality is the best. They will play the game and analyse its performance and compare them to the designers intentions, while also identifying problems and suggesting areas that need to be improved.
Business Development:
Public Relations Officer:
A Public Relations Officer is responsible for maintaining an organisation's image and reputation. Public Relation Officers need to have good communication skills and also able to keep on time and working with different people everyday.

Product Manager:
The Product Manager is responsible to help create marketing campaigns to help make more sales and more profit for the games they are working on. Working along side of the marketing team, to gain more sales globally.

Marketing Executive:
A Marketing Executive is the one who promotes the products that has been directed by their manager. They use methods like social media, TV, radio, press, ext. They have to have good communication skills to draw the public in and ten be able to sell the product.

Marketing Manager:
A Marketing Manager is the one who plans ow the product will be promoted. The Marketing Manager manages and motivates the rest of the team and communicate his plans to them so they can go do it in this way.

Task 3- Financial, Industry and Market trends

Financial Issues In The Games Industry:
There are a variety of financial issues that could occur in the games industry and one of them is when the business thinks they have enough money to create the project but it turns out that they do not have enough, unless they can find funding, the project will be closed. Another financial issue could be that the publishers pull out because the deadline wasn't met and this basically means the publishers stop funding the project, this could also have a fee as the developers have wasted the publishers time. Another financial issue could be that certain gaming business have gone bust. The future financial issues in the games industry look like they will only get worse as there are less people who fund themselves and look for someone else to fund them, and then they lose out on money as they will have to give the business who are funding a cut, as well as publishers, an editor, marketing adviser, distributors, stores, ext. This is where the creator will lose most of their money. So the financial future doesn't look that good as most games seem to start copying other games and they become very similar and this is because the creators will run out of ideas. It is necessary to have a planning budget so you can plan every step of producing the game properly and not run out of money.

Marketing Trends In The Games Industry:

One marketing trend could be how 76% of parents play video games with their sons or daughters and most kids under 11 have a tablet and by high school own a smartphone. This means there is more chance of children's games trending as there is a lot of children owning a tablet or smartphone. 

Task 4- Contracts, Legal and Ethical Obligations

Legal:

Copyright:
Copyright grants the creator of the original artwork exclusive rights for its use and distribution. This means no one can use his work for their own.

Trademark: 
Trademarks are recognisable signs or designs that are related to certain products and are mainly used so people know there part of it.

Patent:
Patent is sort of like copyright although you only get a certain limited amount of time to have exclusive rights to it.

Registered design:
Registered design protects the appearance of a product this includes, shape, size, colours, textures.

Ethical:

Violence:
Violence is video games can have an impact of gamer's lives as they reflect there mood with how they were feeling in the game, and this can put the gamer in a bad mood all day.

Task 5 - Professional Bodies Supporting the Industry